iPro Sport named 'Preferred Hydration Partner’ for 2017 Canary
Players competing at the 2017 Canary Wharf Squash Classic will
be better prepared than ever before after iPro Sport were
today named as the 'Preferred Hydration Partner' for the
PSA M70 tournament which will bring some of the world's best
squash players to London's East Wintergarden from March 6th to
The partnership, reached in conjunction with the PSA and
brokered by the PSA’s exclusive UK commercial agency, CMSeven,
will see iPro Sport providing hydration solutions to all
participating players across the tournament week with its range
of sports drinks and waters - to ensure they remain hydrated
before, during and after matches.
iPro Sports drinks, which contain natural ingredients with added
vitamins such as B6, B12 and C, are proven to replenish the body
with minerals which are lost through sweat and undertaking
rigorous exercise - a vital tool in the repertoire of squash
players who regularly burn over 1500 calories per hour.
"We are very pleased to have reached an agreement with iPro
Sport and look forward to working closely with the team ahead of
this year's tournament," said Tournament Director Tim
Garner, of Eventis.
"As a former professional player I know how demanding squash
can be and the key function hydration plays in recovery during
and after matches.
"I’m excited to work with iPro Sport to offer the players a
comprehensive solution that will help enable them to perform to
their best throughout the event."
Commenting on the fast growing success of iPro Sport in all
sporting arena’s and the role the product plays in helping
athletes maintain optimum levels of hydration to aid peak
performance, Sophie Christy, Commercial Director of iPro Sport
"Hydration underpins everything we do and to partner with the
very best in Professional Squash further cements our long-term
commitment to support athletes worldwide with a ready to drink
isotonic product which provides instant hydration.
"We are extremely proud of the partnership with the PSA M70
Tournament; The Canary Wharf Squash Classic which is a strong
fit for us and we look forward to further developing the global
opportunities which this partnership will offer all parties in
PSA Chief Commercial Officer Tommy Berden said: "Having iPro
Sport join the existing portfolio of partners at the 2017 Canary
Wharf Squash Classic is a great boost for the event and we look
forward to working with all parties during next month's event,
and have every confidence this will lead to further
opportunities with the PSA across our respective Tours."
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