CANARY WHARF SQUASH CLASSIC WELCOMES VEBLEN WINE AND ASHMAX
The Canary Wharf Squash Classic is delighted
to welcome two new Associate Sponsors, Veblen Wine and
financial planning and wealth management company Ashmax
Associates, ahead of the 2018 tournament in March.
This new partnership with the Canary Wharf Classic is inspired
by leading figures in each company enjoying a massive passion
Founder Lazare Morel has developed Veblen Wine into one of the
most successful wine investment companies in the world.
Veblen is one of only 450 companies licensed to trade on the
London International Vintners Exchange (Liv-Ex). They are
specialists in buying, selling and valuing the fine wines of
Veblen assists private individuals in managing, servicing and
trading their interest in fine wine.
Lazare played golf and snooker to a high level but is now
firmly committed to squash, both as a player and a sponsor.
He said: “Squash has helped my health and fitness and I have
met some great people through playing the game.
“Our policy at Veblen is always to put the customer first and
our business model looks after the customer from start to
“More and more people are looking at wine as an investment, and
with an average annual return of 12% over the past 25 years it
is a very attractive alternative to the more traditional forms
Lazare now plays in the same Kent League squash team (Cobdown)
as former professional footballer Ryan Briggs from Ashmax
Ryan was a member of the all-conquering West Ham United youth
team who won the 1999 FA Youth Cup and FA Premier League Youth
After enjoying a short professional career, he went on to play
for 15 years at semi-professional level years with Kent teams
Ebbsfleet, Dover, Dartford and Ashford.
He shares a passion for squash as well as business and said:
“At Ashmax, we are very keen to talk to anyone connected to
squash, including players and companies who might benefit from
our simple financial planning presentation and workshops. As an
ex-professional, I am passionate about helping athletes to
concentrate on their sport knowing they have the financial plans
in place to ensure the lifestyle they desire.
“We currently work with people in sport at various levels
including football and rugby and I would love to extend this to
“Since retiring from playing professional football I have
started playing competitive squash and am passionate about the
“Both Lazare and I are excited about being involved with the
Canary Wharf Classic, one of the greatest tournaments in the
game, and watching many of the world’s leading players in action
at the East Wintergarden.”
Ashmax offers individual financial planning and wealth
management advice, working primarily in the fields of business,
sport, music and entertainment.
Key areas include mortgages, future wealth and income planning,
as well as wills, tax and trust advice.
Both companies will have a presence at the East Wintergarden
throughout the tournament, offering spectators the chance to win
a high-quality bottle of wine every day in a simple draw.
Contact details and
15th Canary Wharf Classic
The 2018 Canary Wharf Classic is headed up by World Champion
Mohamed ElShorbagy, while the likes of World No.3 Ali
Farag, three-time World Champion Nick Matthew and
four-time winner James Willstrop will also be in action.
This year’s instalment becomes the first ranking PSA World Tour
event to be played using a best-of-three games scoring format
up until the semi-finals and final, where it will revert to the
traditional best-of-five scoring.
Live coverage from the tournament will be shown on SQUASHTV
(Rest of World) and Eurosport Player (Europe only), while
the semi-finals and final will be shown live on BT Sport,
beIN Sports, Fox Sports Australia and Astro and more.