Canary Wharf Classic fans
set to win with Bookee
Squash fans attending this year's 2017 Canary Wharf Classic will
be able to enjoy the action in a completely new way after
Bookee were announced as the 'Official Betting Partner'
of the tournament.
The mobile sports betting app, whose agreement was brokered by
the PSA’s exclusive UK commercial agency, CMSeven, adopts a
'Tinder' style approach to betting by curating individual
personalised sports bets for the recreational gambler and
providing them a single instinctive binary action for each bet -
swipe right to approve or left to reject.
The app is also set to introduce a ‘Splitbet’ feature, allowing
players to split the stake with a friend, and will run a series
of unique and exclusive markets for squash fans during the 2017
Canary Wharf Classic - which will feature the likes of
three-time World Champion Nick Matthew who, aged 36, will be
hoping to bank his sixth Canary Wharf crown.
"We are pleased to welcome Bookee on board
as our latest commercial partner and are excited to work with
the team to offer a completely new experience for fans attending
this year's Canary Wharf Classic," said Tournament Director
Tim Garner, of Eventis.
"The addition of in-play betting and unique markets,
alongside Bookee's unique approach to sports betting, will allow
fans to experience the action on two distinct levels and I'm
certain the service will prove to be a big hit when the action
Bookee Co-Founder Adam Kalmanson said: "We are super
excited to be sponsoring the event and offering our unique
betting twist to this exclusive tournament. A great setting and
fantastic line-up of players; together with Bookee, this is a
PSA Chief Commercial Officer Tommy Berden said: "The
Canary Wharf Classic is one of the biggest squash tournaments to
take place within England and to expand the event's sponsorship
portfolio with the addition of Bookee is a great move for all
Bookee is a free to download app for iOS devices.
New customers are offered a risk-free £5 bet if they use the
promo code: SQUASH during the tournament.
Any new customer who uses this promo code and loses their first
£5 bet will be credited with a free £5 bet token.